Amazon.com to Rid Us of "Wrap Rage"

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Who among us has not experienced "wrap rage"?  It's the feeling of frustration you get when trying to open a package that's been hermetically sealed in a plastic case or removing a product that's been secured in place with a hundred twisty ties.  And it can be dangerous as well--the Consumer Products Safety Commission reports 6,000 annual emergency room visits resulting from people trying to slice, cut, or blast open packaging.

In an effort to combat this epidemic, Amazon.com has introduced "Frustration-Free Packaging".  They are "working with leading manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material (and no frustrating plastic clamshells or wire ties).  Check out Amazon.com's Gallery of Wrap Rage for their favorite pics and clips of frustrating packaging.

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It's about time.

We wouldn't have all this industrial strength packaging, either, if there were more sales help in the stores. They could keep the items in cases or behind counters and customers would find it harder to steal or ruin them.

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  • MsLadyLib: It's about time. We wouldn't have all this industrial strength read more

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