Thank to Dave Liantonio for this great story:
In an effort to reduce traumatic brain injury in children, Safe Kids Middlesex County of the Level 1 Trauma Center at Robert Wood Johnson University Hospital is kicking off its 6th Annual "wheels Under Your Feet? Helmet on Your Head!" Think Positive Campaign - a four-month helmet safety program - in nine Middlesex County municipalities on June 21.
This helmet safety campaign will reward children who wear a helmet when participating in wheeled activities such as bicycling, skateboarding, rollerblading, or riding a scooter. Town police officers will give a "summons" to any child "caught" wearing their helmet between June 21 and September 30. Each summons can be redeemed for free items and enters the child in a raffle drawing.
The helmet safety campaign is part of a statewide education and awareness initiative to promote the expanded helmet law requiring all children under 17 to wear a helmet.